Business Unit Manager Canna

Selection of a Business Unit Manager for Canna, a leading European multinational in the B2B agrochemical sector specializing in the production of nutrients for fast-growing plants.

Logo of Canna
Il business unit manager di Canna parla con la sua selezionatrice in un corridoio dell'azienda

Introduction

Canna, a leading European multinational in the B2B sector of fertilizers for fast-growing plants, faced the challenge of expanding its operations into the Italian market. The company began the search for a Business Unit Manager (BUM) capable of structuring and developing the new branch, defining an effective sales strategy, and strengthening relationships with local stakeholders.

Description of the requirement

Canna already had a presence in the Italian market but needed to further consolidate and firmly establish its position in the territory.

The role of the Business Unit Manager (BUM) for Canna was tasked not only with structuring and launching local operations, but also with integrating and strengthening existing relationships with stakeholders, while ensuring the implementation of an efficient and well-organized workflow.

L'immagine rappresenta il Business Unit Manager di Canna che stringe la mano ad uno stakeholder.

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Proposed solution

Professional Recruitment was tasked with identifying and selecting the Business Unit Manager (BUM) for Canna Italy. The selection process involved a detailed profiling of candidates, with particular focus on previous experience in new market management, strategic leadership skills, and cultural adaptability.

Through an in-depth market analysis and rigorous evaluation procedures, the most suitable profiles were identified, ensuring optimal alignment with Canna’s specific organizational and strategic needs.

Effectiveness of the selection process
Transparency of communication
Customer satisfaction

Results

The selected candidate, Andrea Sciarrino, demonstrated the perfect blend of managerial skills and strategic vision. He quickly launched and structured the Italian branch, implementing solid operational management and defining a highly effective sales strategy. In the first few months of activity, the branch recorded significant growth, consolidated key strategic partnerships, and successfully achieved the set business objectives.

Conclusions and future prospects

This case highlights the importance of a strategic and targeted selection process to ensure the success of initiatives in new markets. Thanks to the collaboration with Professional Recruitment, Canna was able to identify a leader capable of translating the company’s vision into tangible results, demonstrating how a careful selection can be a decisive factor in achieving business objectives.

Looking ahead, Canna Italy is now well-positioned to continue its growth journey, supported by competent, results-driven leadership embodied by Andrea Sciarrino.

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