Selection of a Business Development Manager for MedPro Nutraceuticals, a leading contract manufacturer of dietary supplements.
MedPro Nutraceuticals, a Latvian contract manufacturer of nutraceuticals, turned to Professional Recruitment for support in its entry into the Italian market. The goal was twofold: to select a Business Development Manager to launch commercial development in Italy and establish a legal entity in the country, with the long-term prospect of opening a production facility in the Rome–Anagni–Pomezia industrial district.
The decision to enter the Italian market was driven by the strong growth of the contract nutraceutical sector, which in Italy represents a market rich in know-how and companies potentially interested in outsourcing production.
The main requirement was to identify, within a maximum timeframe of three months, a Business Development Manager capable of leading commercial development in Italy, acting as the company’s first local point of reference. At the same time, MedPro needed to establish a legal entity in Italy to facilitate business operations and enhance its understanding of the market.
During the planning and execution of the selection process, several constraints emerged that made the project particularly complex:
The consultants at Professional Recruitment faced a complex context, characterized by financial constraints, the perceived risk associated with the nature of a local start-up, and a moderate level of brand recognition.
The adopted approach involved careful strategic consulting aimed at:
The selection strategy for the Business Development Manager was based on Head Hunting. Our approach relies on thorough market mapping, the activation of confidential contact channels, and an in-depth assessment of both technical and soft skills. This enables us not only to identify the most qualified candidates, but also to evaluate their real motivation, cultural alignment, and ability to create value within the company’s specific context.
The Professional Recruitment team worked closely alongside the client with the goal of building a long-term partnership. MedPro was supported not only throughout all stages of the recruitment process, but also in the development of a technical-commercial assessment designed to evaluate candidate competencies. In addition, specific consulting on the Italian market was provided, including the presentation of data and reports that helped guide the client’s strategic decisions.
Thanks to our consultants’ ability to manage complex projects, a structured methodology, and the advisory support provided, the selection of the Business Development Manager was successfully completed within eight weeks. The selected candidate proved to be fully aligned with the company’s values, skills, and business objectives.
MedPro’s satisfaction was confirmed by the company’s decision to continue its collaboration with Professional Recruitment for further commercial advisory activities. The project also led to the formal establishment of the Italian branch, a key step in strengthening the brand’s positioning within the Italian market.
This case highlights how a strategic and integrated recruitment process can make a real difference in supporting foreign companies seeking to enter the Italian market.
Thanks to its collaboration with Professional Recruitment, MedPro was able not only to identify a Business Development Manager capable of leading commercial growth in the new market, but also to establish a legal presence in Italy, overcoming bureaucratic and cultural barriers.
The client’s satisfaction and the continuation of the partnership for further advisory activities demonstrate the value of a comprehensive consulting approach, results-oriented and built on mutual trust. With these solid foundations, MedPro now looks to the future with a stable structure and leadership fully equipped to drive its growth within the Italian nutraceutical landscape.