Professional Recruitment partnered with an Italian company specializing in technical services for building maintenance,a leading player in its sector characterized by steady growth in recent years. A solid organization with very low employee turnover and a strong focus on people development, the company is currently undergoing an internal structuring process to support its business expansion.
During this transitional phase, the company engaged us to recruit a Marketing Manager: a professional capable of combining operational skills with a strategic vision, contributing to the reinforcement of the marketing department and the establishment of a new middle-management tier.
The objective was to identify a professional with a solid graphic design background, capable of directly supporting the Head of Marketing in the operational management of activities and team coordination.
The search for the Marketing Manager required a highly versatile profile:. on one hand, technical and operational skills in graphic design; on the other, a more strategic and organizational vision, with prospects for growth into a role of greater responsibility within the team.
The role was introduced during a phase of organizational evolution.. The company was working on the development of a middle-management tier, with the goal of more effectively distributing responsibilities and activities, supporting growth through a better-defined internal structure.
The search, however, presented some specific challenges:
To address this need, a targeted and consultative search project was established.
From a sourcing perspective, the dedicated Sales & Marketing team focused the search on professionals from graphic design and creative agencies. These are candidates who, due to their background and professional environment, often possess strong technical skills and are accustomed to coordinating activities and managing client relationships.
This was a particularly attractive target group from a motivational standpoint as well: for many professionals, transitioning to a corporate role represented an opportunity to join a more structured environment and build a medium-to-long-term career path.
Simultaneously, communication with the client remained constant, featuring timely sharing of market mapping and feedback gathered throughout the selection process. This allowed for the progressive alignment of expectations with market salary benchmarks, keeping the recruitment process on track.
This open dialogue also led to a strategic revision of the initial budget.. This decision made it possible to source and select a Marketing Manager already equipped with the required skills, thereby reducing onboarding time and ensuring a faster operational impact.
Throughout the entire process, close attention was also paid to cultural fit and soft skills—elements of particular importance in a corporate environment characterized by strong internal cohesion and long-term collaborations.
The search for the Marketing Manager was successfully concluded in just over two months.. The selected candidate meets the immediate operational needs and brings the necessary skills to support the future evolution of the marketing team.
The shared objective of allowing the Head of Marketing to reduce their involvement in day-to-day coordination—freeing up time for cross-functional initiatives and collaboration with the Sales department—was successfully achieved.
This project confirms that, in the most complex searches, value lies not only in identifying qualified candidates, but in the ability to build a concrete search strategy together with the client that is consistent with the target market.
Timely data sharing, transparent dialogue, and the ability to adapt the process based on feedback made it possible to transform a challenging search into a targeted placement fully aligned with the company’s growth objectives.
A project that confirms the value of a consultative approach in the selection of cross-functional profiles, especially within evolving organizational contexts.
